Focusing on the idea of subjectivity and cultural differences, I ideated on the idea that even with different interpretations, different backgrounds, and different views, violence is still violence. No matter where a student is or where a student came from, relationship violence is never okay. I based my project on research from the Sexual Assault and Relationship Violence Study conducted by the CMU Institute of Research and Analysis, which can be found here.
This set of informational cards communicates the different ways relationship violence can be manifested, besides physical abuse, which is what relationship violence is most often associated with. Based on the Power + Control Wheel.
My main visual is a compilation of many different people. I decided to use a person to express the humanness that many can identify with, but to not narrow it down to one single ethnicity, race, or gender, I chose to create my own person. Photography is one of the best mediums to capture emotion and reality, so I chose to use this medium rather than paintings, computer graphics, or illustrations. Though an obviously pieced together face, I made sure to exactly match the facial features, so from a macro perspective, the emotions still hold true. The mixed featured face also supports the idea of violence being a cross cultural idea.
For the cards, I kept the imagery from the poster and used different crops to suggest multiple people. As this card set is an add on to the poster, I varied the text to image relationships to both keep to a cohesive system and hint at the semantics of each step of the Power + Control Wheel.
A few of the many iterations showing how the final poster developed.