Workshopping the Idea
Feedback from Peers
- Should I make this satirical?
- Hacker world idea: whenever the word "gun" is mentioned, it’s changed to something else
- What happens when the chip or gun is out of range?
- Look into Adeona
Be Aware When Pitching:
- Hard to explain why people don’t like government
- Hard to explain how this will be implemented
This was some of the feed back my peers gave me when I explained to them about my idea. I decided, instead of focusing on how people buy more guns when "gun regulation" is mentioned on media, I will simply mention that my solution accounts for people who are wary of government control.
To fix the problem that the tech is hard to understand, I would have to do more research on the specifics of GPS chips and receivers. I also thought that to make it more believable, it would be important to give some specifications, a photo or examples to ground my idea as a real thing.
Tech: How it Works
- Loss prevention
- Tech that alerts you, GPS tracking
- Public key encryption — What if it's part of the gun itself (evidentiary thing)
- Lojack (Cars)
- Chevy OnStar (Similar to a Concierge)
Storyboarding + Structuring the Pitch
I decided to present my solution from the point of view of a start up and pitch it to potential investors. Because this would be a combination of a marketing and creative pitch, I would have to not only sell the story of my technology and that it's a valid solution to the problem, but also sell the idea that it is important and valuable to my audience.
Therefore, I went to pace my pitch in the following structure, like a case:
- Introduce the start up + company to set the scene as why we are here
- Go into the background and establish logos, ethos, pathos
- Explain and show hard facts/statistics backed by governmental or large institutional studies, and bring in headlines and information and how gun violence and deaths are affecting the US
- Talk about how the company fits into the problem
- Relate the solution to the stakeholders
- Sell the tech + provide examples that show feasibility, reasonability, and user value
- State the ask — how much money is needed
- Summarize the user value and reframe the pitch — not selling a product and the tech needing them, but them needing the tech to get what they want